Cadbury P.S. - Mzansi Love Songs

In a country where advertising and marketers still create work for homogenous audiences, there is a distinct lack of work that celebrates the many nuances in our culture and indeed, our languages. This campaign co-created 40 highly personal and bespoke pieces of content for 40 individuals. Their own lyrics. Their unique language. Their love story. However, these pieces became symbolically personal for everyone else who shared that language being celebrated for the first time by a major brand. Created for them


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